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Tab. 3.2.2 Sustainability design life cycle129Phase Approach DesignDesignNew conceptdevelopmentFrom product toserviceIntegration offunctionsShared use of theproduct ServicedesignService design is a process wheredesigners create sustainablesolutions and optimal experiencesfor both customers in uniquecontexts and any service providersinvolved. Focus on customerexperience (CX), user experience(UX) and user interface (UI).Design forlongevity (durability)Design for easy maintenance,reparability, and with a strongconsumer-manufacturerrelationship.Design for durability %u2013 products thatlast longer.ModulardesignAn approach used to designvarious products or applications %u2013by breaking them down intoseparate or independent parts.These individual parts (for example,a mobile battery) can then be usedfor the same functionality indifferent systems or products.MaterialsDematerialisingEco materialsMaterial withlowerenvironmentalfootprintReusable andrecyclablematerialDesign forlow impactmaterialsAre recycled, renewable, andgreener materials used?Reduce material and energyconsumption.Use strong, long-lasting materialsand components with low energyconsumption.3.2 Innovations and Design Thinking