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1283 Frugal InnovationsTab. 3.2.1 Sustainability design, ecodesign, and circular designSource: ecochain.com, 2023The main goal of sustainable design is to minimise the environmental footprintand negative social impact throughout every phase of the product life cycle(Tab. 3.2.2). The design phase is one of the most important. It is estimated thatover 80% of all product-related environmental impacts are determined duringthe design phase of a product.Sustainable design Ecodesign Circular designDefinition Designing a productin a way that placesthe reduction ofsocial,environmental, andeconomic impactsat the heart. Theseimpacts areminimised as muchas possible.Focuses onreducingenvironmentalimpact in every stepof the product lifecycle. Thefoundation is theproductenvironmental data.Designing a product orservice that creates nowaste and pollutionand keeps productsand materials in use.InpractiseLook at designchoices that reducesocial andenvironmentalimpacts on everystep of the productlife cycle. Fromproduction to thewaste phase. Wherecan improvementsbe made?Environmental datais calculatedthrough life cycleassessments(LCAs). The result:15+ impactcategories for eachstep in a product lifecycle. Analysewhich process,material, orcomponent causesthe biggest impactand improve thedesign.Analyse and improvethe product design withtwo specific goals:(1) Minimum (preferablyzero) waste andpollution throughoutthe productlife cycle. (2) Make surethe product valuedoesn%u2019t decrease at theend of its life.