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engineering, ensuring their relevance and impact in entrepreneurship researchand practice. Multiple examples are provided by the authors by pitch type %u2013elevator, elevator with storytelling, crowdfunding, crowdfunding withstorytelling, social media (Twitter), and social media (Twitter) with storytelling %u2013and by different styles of CEO archetypes.Here are two examples of pitches created by ChatGPT %u2013 an elevator pitch anda crowdfunding pitch %u2013 mimicking CEO Elon Musk (Short & Short, 2023, p.4):%u25aa %u201cAre you tired of being stuck in traffic, wasting valuable time and pollutingthe environment? Imagine a world where transportation is faster, cleaner, andmore efficient. That%u2019s what we%u2019re building at [company name]. We%u2019rerevolutionising transportation with our cutting-edge technology, making itpossible to travel long distances in a fraction of the time. We%u2019re not justbuilding a better way to get around, we%u2019re building a better future for all of us.Join us and be a part of the change.%u201d (elevator pitch)%u25aa %u201cAre you tired of being stuck in traffic and wasting valuable time? Are youconcerned about the environment and looking for ways to reduce yourcarbon footprint? We have a solution for you! We are [company name], ateam of innovative engineers and transportation experts who are working onrevolutionising transportation. We are developing cutting-edge technologythat will make it possible for you to travel long distances in a fraction of thetime, all while reducing your environmental impact. We need your help tobring this technology to life. By supporting our crowdfunding campaign, youwill be investing in the future of transportation and becoming a part of thesolution to our current transportation challenges. Your investment will help usto fund the development, testing and implementation of our technology, andbring it to the market. Join us on our mission to build a better future for all ofus. Support our crowdfunding campaign today and be a part of the change!%u201d(crowdfunding pitch)n 5. 1. 4. Pitch example generated by ChatGPTHere%u2019s another example of an elevator pitch, generated with ChatGPT, for afictional start-up called TechGenius, which offers an innovative languagelearning app:%u25aa %u201cHi, my name is Sarah, and I%u2019m the co-founder of TechGenius. We%u2019rerevolutionising language learning with our cutting-edge mobile app. Imaginebecoming fluent in any language you desire, all from the convenience of yoursmartphone.Our app combines the latest advancements in artificial intelligence withpersonalised learning pathways, making language learning faster, more1745 Entrepreneur Pitch