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5 Entrepreneur Pitch5.1 Instructions for Making a PitchJuliana Vassileva n Learning outcomes: The aim of these instructions is to provide participants with acomprehensive understanding of the principles and main objectives forcommunicating entrepreneurial ideas to investors, partners, or customers.Applying these instructions, participants should be able to prepare a pitchand successfully communicate entrepreneurial ideas to different types ofaudiences and in different situations.By the end of this training, participants will be able to:y Understand the principles and objectives of pitching an entrepreneurial idea.y Apply different types of pitches in different situations.y Attract the attention of investors, partners, or customers.y Successfully attract interest, funding, and partnership. n Keywords:pitch, elevator pitch, crowdfunding pitch, social media pitch,communication modelIntroduction A pitch is a tool to communicate an entrepreneurial idea to stakeholders %u2013investors, partners, or customers. As such, it is important as part of theentrepreneurial rhetoric and entrepreneurial communication, and thus, for theentrepreneurial success story.n 5. 1. 1. Introduction to the entrepreneur pitchThe term pitch comes from filmmaking, where it refers to a very short writtendocument that is submitted for the purpose of financing a film production. Inentrepreneurship and especially in the start-up ecosystem, the pitchsynthesises the entrepreneurial project of starting a business or growing abusiness for support purposes, presented in a limited time to investors,partners, or customers. As L%u00e9ger-Jarniou et al. (2016) state, the main objective1705 Entrepreneur Pitch