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Additionally, the pitch could expand to include more building components ofthe business model, and also to the stage of project implementation, vision,and strategies.After all, the pitch is about creating a desire to get to know the project in moredetail!n 5. 1. 2. Practical tips for a good pitchAs Walsh (2013) explains, a pitch is like a trailer for a film. It should be excitingand give the audience the desire to know more about the idea and itsimplementation, and to become part of the venture journey. Here we couldunderline some practical tips for making a good pitch, such as: %u25aa Captivate attention from the very beginning, the first few seconds arereally crucial;%u25aa Quickly provide the company snap (e.g. B2B, B2C, stage of development);%u25aa Emphasise the experienced and talented people involved, people are thebiggest asset, especially for start-ups;%u25aa Put benefits first, not a description of the technology, then explain how itwill work;%u25aa Market is always important, how big it is;%u25aa Monetisation has two aspects %u2013 how to make money and the break-evenanalysis;%u25aa Answer the %u201cwhy%u201d questions %u2013 why customers should come to you,partners should work with you, investors should invest in you;%u25aa Make a memorable pitch, all the focus is on you! The founder of Talentroc, Alexander Heuz%u00e9, recommends several approachesfor standing out and being selected out of %u201c101 funded projects%u201d (L%u00e9ger-Jarniouet al., 2016, p.164):%u25aa Involving the audience in the problem, %u201cit%u2019s happened to me too...%u201d, thenshow that there is no satisfactory solution;%u25aa Presenting the solution by pointing out how you differ, how you excel;%u25aa Highlighting the key resources and competencies, e.g. a team that iscomplementary and/or out of the box thinking;%u25aa Finally, inviting the audience to join the adventure!To be persuasive, the presentation should be concise, clear, transparent,precise, dynamic, and with reasonable words per minute (typically, about 150words per minute).Finally, as communication has different components such as body language,1725 Entrepreneur Pitch