Page 173 - Demo

voice tone, and word choice, it is recommended that the presenter considersthe Mehrabian Communication Model during the pitch, which deduces thatpeople respond to body language and voice tone over word choice. The relativeimportance of the different components of communication about emotions orattitudes is presented with the formula (Fig. 5.1.1):Total emotion/attitude communicated = 7% words + 38% tone + 55% bodylanguageFig. 5.1.1 The Mehrabian FormulaSource: M. H. Al Ahbabi, 2020n 5. 1. 3. Using artificial intelligence to prepare a pitchScholars have recently started to study the role of artificial intelligence inentrepreneurial communication and the value of generative language modelswhen utilised in pitch creation. Short & Short (2023) demonstrate the role thatgenerative language models like ChatGPT can play in entrepreneurial rhetoricby helping create content, including elevator pitches, social media pitches, andcrowdfunding pitches. They can imitate various CEO archetypes, such as ElonMusk and Indra Nooyi, offering valuable insights for pitch refinement. Theeffectiveness of generative models in pitch creation depends on precise prompt1735.1 Instructions for Making a Pitch38% YOUR TONE of VOICE7% YOUR WORDS55% YOUR BODY LANGUAGEAccording to renownedprofessional psychologist,Albert Mehrabian, threeelements account for ourperception of a person:words, tone of voice andbody language. THEMEHRABIANFORMULA