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ReferencesBild, T. & Shaffer, T. (2001). 7 Steps to Successful Selling: Work Smart, SellEffectively, Make Money Paperback. Perigee Trade.Collectif. (2015). The marketing mix Master the 4Ps of Marketing Product, Place, Price,Promotion. 50minutes.com.Kotler, P. & Keller, K. L. (2017). Marketing Management. Singapore: PearsonEducation South Asia Pte Limited.McCarthy, E. (1960). Basic Marketing: A Managerial Approach. Editor Richard D. Irwin,Inc.Pellat, G. (2018). La relation Client-vendeur ou l%u2019%u00e9quilibre des alt%u00e9rit%u00e9s, Iste Editions. Pennington, A. (2017). Customer Experience: How to design, measure and improvecustomer experience in your business. London: Pearson.Slywotzky, A. (2002). The Art of Profitability. Dublin: Business Plus.Zhang, X. & Yu, X. (2020). The impact of Perceived Risk on Consumers%u2019 CrossPlatform buying Behavior. In Frontiers in Psychology, 11:592246. doi:10.3389/fpsyg.2020.592246Zinn, O. J. (2020). Understanding risk-taking. London: Palgrave Macmillan Cham.Recommended sourcesFreeth, P. (2017). Plain Selling: Understand the sales process and win more business.Birmingham: CGW Publishing.Giovanni, G. (2018). The EU, World Trade Law and the Right to Food: Rethinking FreeTrade Agreements with Developing Countries (Studies in International Trade andInvestment Law). Oxford: Hart Publishing.Kotler, P. & Keller, K. L. (2017). Marketing Management. Singapore: PearsonEducation South Asia Pte Limited.Meunier, S. (2021). Trading Voices: The European Union in International CommercialNegotiations. Princeton: Princeton University Press.Paolini, R. (2019). Good talk great sales: The Radically Different Sales Process andBusiness Communication Skills of Top Producers. Paolini Properties, Inc.1603 Frugal Innovations