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9. What does the marketing mix involve? It only involves the pricing strategy of a product. It only involves the promotion of a product. It involves product positioning, pricing, placement, and promotion. It only involves product positioning and pricing.10. Why is creating an online community beneficial? It benefits customers, but not the company. It fosters a sense of belonging and encourages word-of-mouth referrals. It helps the company save on marketing costs. It helps the company compete with larger competitors.11. Who areWhich business model is likely to represent the largest volume in sales?Direct-to-consumers. Online marketplaces. Distributors and wholesalers.Small and medium-sized retailers.12. Small and medium-sized retailers often cater to: Customers who value frugal innovations and local solutions. Customers solely seeking the cheapest products. A large, general customer base. Only online shoppers.1573.3 Approaches to European Commercialization PracticesNONO YESNO NO YESNO NO NO NO YESNO YESNO NO NO