Page 155 - Demo

Self-check exercises1. Which of the following best describes the break-even point in a business?The point at which a business sells the highest number of products.The point at which the total costs of production exceed the total revenue from sales.The point at which total costs equal total revenue.The point at which the company realises the highest profits.2. How can a company move beyond the break-even point and into the profit zone?By decreasing sales and increasing costs.By increasing sales, reducing costs, or both.By maintaining a constant level of output.By reducing the quantity of products sold.3. What is the primary factor a customer considers before deciding to purchase a product?The price of the product.Customer reviews of the product.Whether the product fulfils their specific needs and requirements.The brand reputation of the product.4. Which of the following is NOT one of the considerations a customermight evaluate when deciding to purchase a product?The quality of the product.The reliability of the product.The number of competitors selling similar products.The product%u2019s compatibility with other devices or systems.1553.3 Approaches to European Commercialization PracticesNONO YESNO NO YESNO NO NO NO YESNO NO NO YESNO