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1583 Frugal Innovations13. Online marketplaces, such as Amazon and eBay:Offer the best channel for the introduction of frugal innovations Always ensure high sales volumesCan be challenging for new products due to the competitive nature and the need for the optimisation of the product descriptionAre excellent for immediate high profit margins14. B2B clients such as hotels, offices, and institutions are likely to: Always represent the largest volume of sales Never engage in direct negotiations Be interested in frugal innovations for cost-saving or CSR reasonsAvoid online shopping platforms15. According to the text, the sales process involves:Ignoring customer needs and focusing solely on the productConvincing the customer to buy a product without understanding their needsConverting leads into paying customers and generating revenueAvoiding face-to-face communication with the customer16. The customer experience (CX) refers to:Only the interaction a customer has with the business%u2019s websiteOnly the service a customer receives when they have a problemThe sum of all interactions a customer has with a business throughout their relationshipThe experience a customer has when they first buy a productNONO YESNO NO NO YESNO NONO YESNO NO NO YESNO